The Heart-Centered Apprenticeship is where you want to be if you’re interested in learning everything there is to know about creating a 6-figure side-hustle by providing Kajabi as a service to others that supports your family & lifestyle, but the program is by application only and we’re seeking those who possess the "special sauce".
In Collaboration With
WITH SO MANY INCREDIBLE MENTORS UNDER ONE ROOF IT'S NO WONDER OUR PROGRAM IS A GREAT HIT. (just sayin' 😂)
I don’t know about you but launching my own online course was no overnight thing and I didn’t want that to be the determining factor that held me up from escaping my corporate 9-5.
I was pregnant, I was miserable, I knew I was made for something more, but at the same time I had responsibilities to meet, a mortgage to pay, and the income had to continue. It was not long after that I fell into helping other entrepreneurs with their online course launching and it was the best decision I could have made.
I immersed myself in the world of digital marketing, I learned every launch strategy out there, I spent time with and studied the people who were truly creating success on their own terms and
I took my business income from $0 to $660,000 in 3 years
(& had not 1 but 2! babies in that time)
I grew an incredible team of Aussie mums, trained over 1,000 people how to use Kajabi and connected and collaborated with the very best to put myself in a unique position where I could create, with the help of the gorgeous Kimi Brown, something very special to me – The Heart-Centered Apprentice.
A program designed to help other women, mums in particular, create a business and lifestyle that truly makes anything and everything possible.
The Apprenticeship brings together a number of magic ingredients, or “Pillars”
The technical training you need to be an asset to any digital business – Kajabi, SEO, Coding, Design, Copy, Deadline Funnel, you get the idea
How you conduct yourself and run your business, encompassing onboarding, pricing, project management, systems and processes
How you show up to the world and set yourself apart from the noise as a specialist who is remembered and sought after
The discovering of your super-power so that you build yourself a business in alignment with what you love
You’ll never be all things to all people, but what you can do is learn to connect and collaborate in such a way that you strengthen both your offerings and increase your impact
Creating a raving fan base that explodes your inbox and allows you to pick and choose the perfect clients you want to work with
What if there was a way to provide Kajabi as a Service as your side-hustle and pay off debt, pay for vacations you've not been able to take before due to budget issues, send your kids to after school & sports programs, pay cash for unexpected emergencies and not use your credit card, or just add an infusion of cash into your already stretched budget?
Well, that's my journey!
I'm Kimi Brown. A sassy, slightly smart-assy, mom and wife who loves to laugh, hates drama and is addicted to coffee and bourbon (not at the same time...usually).
I went from learning Kajabi on my own for a client back in 2015, to one Kajabi website build every month or two to help out our stretched thin budget, to realizing offering Kajabi as a Service might be the answer I was looking for due to having to suddenly stay home to take care of a newly diagnosed chronically ill child (so lost my job and that income) and had to find a way to create additional income to pay for $1K+ a month in life-saving prescription/medical copays.
Running Kajabi as a Service as a side-hustle paid for all of that and more. I still work my dream schedule where I still do all the mom things and don’t miss out on ANYTHING, ($5 Movie Tuesdays are a must) but this is now grown into my main hustle and I am on the brink of retiring my husband from his job.
I'm am a student of the business and have sat at the feet of many experts, gurus, coaches and consultants.
I am a bit of a contrarian and believe in transparency, truth telling, avoiding shiny object syndrome and guiding you through the noise so you can grow your business without overwhelm.
Let's get you selling Kajabi as a Service quickly by focusing on simple strategies, systems and processes so you can stop building your business by chance and "throwing spaghetti against the wall" to see what sticks.
We can do the "advanced stuff" later! But you have to make money first!
The Heart-Centered Apprentice
Meg Burrage & Kimi Brown
A business building program designed to set you apart and
fully prepared for success and growth
The essence of HCA
Bringing two powerful forces together Meg Burrage, with all the tech knowledge, and Kimi Brown, with her amazing business pillars, to create a magnificent HCA program that prepare YOU to run your Kajabi Service business.
Join Meg in a Year-Long CCI Incubator
Covering all things Kajabi and Launch Strategy – Products, Offers, Pipelines, Emails, Events, Automations, Challenges, Webinars, Lead Magnets
Catherine Dove - The Modern Day Expert® - Create a Profitable Online Business
Melissa Froehlich - Strategic Business Growth Coaching
Plus many more over our next 12 months together
Group Bi-Weekly HCA Power Pod
Whether you are consuming the modules in a live coaching format or self-studying at your own pace, you’ll be invited to a Power Pod with Kimi Brown where she will support you as you consume the modules and take action in your business. You will have an opportunity for hot seat coaching and deep-dive discussions on anything that might be keeping you stuck or require further discussion
Group Bi-Weekly Business Assets Co-Working Sessions
You don’t have to do the HCA Business Pillar homework alone! If you want to work on the assets for your business but don’t want to create in a vacuum, jump in and out of the co-working session where we all work at our own pace.
The community is a mix of apprentices and course creators who are learning Kajabi for themselves – this makes it the perfect place for collaborations but also to connect with people in need of Kajabi and course launch assistance
1:1 HCA Success Sessions
You get 2 x 90-minute 1:1 sessions with Kimi where she walks you through her powerfuly proven formula to discuss what type of Kajabi as a Service business you want to build, who you want to serve, how you want to serve them and design a plan to build a business around you, your strengths and superpowers. This session helps us give you targeted answers when you ask questions based on the journey YOU want to take.
1:1 SOS Calls (Support Online Success)
Kim is offering 2 x 60-Minute SOS sessions to to dive in to get you unstuck, out of overwhelm, back on track, or talk strategy....whatever you need!
Extra SOS calls are $99 for up to an hour of 1:1 time (normally $297).
Live Business Pillar Coaching with Kimi
Twice a year for 12 weeks, Kim will teach the 6 Pillars to Business Success, Live, in a group format. Whether you are consuming the modules in live coaching or at your own pace in self-study, you’ll be invited to a Power Pod with Kimi Brown where she will support you as you consume the modules and take action in your business.
+ Special Sauce
12 Months of Client Support
Join Us for 12 months of support for Technical & Business Training. You'll be invited to twice-monthly coaching calls to work through all your client tasks (think of these like on-demand audits)
(valued at $10,400)
Partner Level Affiliate Program
50% of all Kajabi template pack sales and your own "Shop" page for your website
(5 sales a month = $1742 or $20,910 annually)
Business In A Box
Our step-by-step process for client site builds and all legal policies & agreements required to set up and protect your business.
(valued at $4,400)
Qualified Apprentice Promotion
Feature on our website in The Directory as an HCA Certified Apprentice for up to 12 months. The quicker you get yourself certified, the quicker you will get your listing in the HCA Directory so that you can capitalize on our website traffic and launch promotions.
❤ Your own "feature" page on our site to showcase your qualifications, superpowers and personality.
❤ Introduced in all our launches as one of our "trusted Kajabi Specialists".
❤ Referred to when suitable inquiries come into our inbox that our team can not accommodate but where we know you’d be the perfect fit
(PRICELESS! Watch the inquiries roll in!)
"Kim and Meg are the dream team"
”Kim and Meg are the Kajabi dream team and the best guides if you want to learn how to offer Kajabi services as a business.
I reached out to Meg when I was looking to add a Kajabi offer to my existing web design business, and it was quickly apparent that she is not only extremely knowledgeable about Kajabi, but also a very caring and helpful person.
She introduced me to Kim, and over the past few months the two of them have supported me with gaining new Kajabi clients, understanding how to get the most out of the Kajabi platform, and learning the marketing strategy that goes hand-in-hand with the tech side of things. With their support and guidance, I feel really confident in my ability to navigate the Kajabi platform and grow my business.
On top of the tech and marketing training that Kim and Meg have provided me, they have also been very responsive to all of my questions and have created a supportive and helpful community of other aspiring Kajabi business owners.
If you're interested in starting or scaling a Kajabi business, I truly believe that there is no better choice than working with Kim and Meg. They will support you every step of the way. ”
CHRISTINA RAVA, Course Launch Specialist
Okay guys, let's get down to business!
6 Self-Study Modules to consume at your own pace
Explore the 6 Business Success Pillars for your Kajabi as a Service Business
Business Module 1:
Your Right Fit Client® / Honing Your Super-Power
In our first business module, we focus on mindset, defining your Right Fit Client®, specialization and determining your super-power to create the perfect solution (product) that resonates with who you want to work with, how you want to work with them, what problem you solve and how you solve it while ensuring you stand out from the competition.
Business Module 2:
Selecting & Selling
Let’s work on Selecting adn Selling to achieve a way where you can quickly identify who is a good fit for your solution and weed out those that aren't, thereby protecting your time and energy.
Business Module 3:
Pricing and Packaging
Pricing and Packaging to determine out of all that you CAN provide, which is the #1 Solution that will get your Right Fit Client® to the promised outcome in the most accelerated, thorough and safest process possible
Business Module 4:
Client Experience / Systems
Client Experience / Systems for an Introduction Worthy Experience
Business Module 5:
Marketing / Create Raving Fans
Marketing / Create Raving Fans who will buy from you when THEY are ready and will introduce and refer you to others.
Business Module 6:
Get On The Directory & Get You Booked
Bring it all together and start making money!
"They have changed my life and I am so excited to start helping my own clients"
”I first met Meg during a free 5-day challenge and I saw firsthand the huge amount of value Meg offers together with bucket loads of patience and a heart to help everyone.
I knew that her paid program would be amazing and the add-on of the Heart-Centred Apprentice was just a no-brainer for me as I realised I loved the tech side of Kajabi and would love to start helping people on their own entrepreneurial journey.
Kim was my pod leader during CCI and she is so willing to help even over and above our regular calls, Kim will shoot Looms or find and share resources to help in so many ways. Kim helped me sort through and map out a website for a client and it has really helped both my client and I to continue moving forward on her project.
Meg and Kim are amazing mentors to their students and I cannot wait to continue on the HCA journey with them.
I would highly recommend joining Meg and Kim in HCA, they have changed my life and I am so excited to start helping my own clients.”
GAIL STARR, Kajabi Specialist
It gets better!
Collaboration and Connection are at the heart of everything we do and our "Superpower" is knowing who to connect you with.
Let us make this easy for you and connect you with the very best in the business with
7 Incredible Guest Experts
Penny Clements of Penny In Your Pocket
Penny is arguably the very best Kajabi designer out there (you'll often hear me say "I want to be Penny when I grow up" 😂 and she'll be dropping in to run a class & live Q&A on design to help you take your pages up a level
Jay Crisp Crow of Crisp Copy
She's the very best conversion copywriter that I know of. Award-winning, booked out months in advance and taking some time out of her schedule to come in and teach us a thing or two about sales page copy. Do you like this sales page? Well, I learned from Jay and she has a little something, something, to help you with yours 😉
Jay Crisp Crow
Jason Go of the Codex
Curious about the world of coding? Jason Go is coming in to teach us how to custom code a checkout which will drastically increase your client conversions and this sort of coding is for the total beginner. Can you copy and paste? Then you're good! And this service alone would be enough to generate a great income.
Zach Spuckler of Heart, Soul & Hustle
Once upon a time this man taught me everything I know about creating a 5-Day Challenge, and then he went ahead and built himself a Facebook Ads agency. #WinningCombo! Nowadays Zach runs all my Facebook Ads and has helped me with multiple 6-figure launches and ladies, you’re in for a treat, Zach is in to help you with the Facebook Ads foundations you need to get both yourself and your clients out there into the world.
Sarah Buchanan-Smith, SEO
It's a topic where historically I always put my head in the sand - SEO - but something that most clients will ask you about eventually. Sarah has become our go-to girl on all things SEO & Content Strategy and will help simplify the process and what you need to do to help your clients with ranking on Google.
The Modern Day Expert®
Catherine's expertise is helping others turn their knowledge into a profitable online business. Catherine will be popping in to work with us on the value we can add to help us stand out from the competition.
Strategic Business Growth Coaching
Melissa will come alongside us to identify the stories we tell ourselves that hold us back from success and uncover the mindset and beliefs that will set us up for long-term success in our business. Melissa is a sought-after business strategist, mentor and mindset coach who works with established female entrepreneurs ready to own the role of being a leader in their business
"I’ve been in other coaching programs before. It hasn’t been like it is here.
This has been the most valuable coaching, or business-related ANYTHING, that I have been a part of. So uplifting, so encouraging, so educational. I would not hesitate to recommend it to anyone. It has been well worth the investment and well worth the time.
On top of that, the women that Kimi & Meg have chosen as a good fit for the program are AMAZING"
How about a SLEEP EASY Guarantee?
Concerned it might not be quite the right fit? The best way to know?
… that’s simple. Try it.
Test-Drive The Program Until After Your 1:1 Success Session
When you enroll, you’ll have until after our 1:1 Success Session to decide if HCA is right for you, and if after our call you decide it's not what you need simply let us know by email to [email protected] and we'll gladly refund your entire investment, no questions asked! This means you can even attend our HCA Welcome Call, hear what we have in store, and make up your mind afterward.
Let's now have a look at the technical training waiting for you inside once you join HCA…
Not to mention all the little surprises, which are... well ...surprises!
Core Training 1
YOUR KAJABI PUZZLE
I know, I know, foundational stuff can be SO boring, but trust me, you'll thank me later 😉
In our first core training module you'll be learning all about Kajabi themes and pages, pipeline creation, emails, automation, forms, events and navigation set-up.
Core Training 2
ASSEMBLING PUZZLE PLAYERS
This module will provide you with an important understanding of contact management.
Importing students, granting accesses, revoking access, segmenting your list. This is where we focus on those irregular "I hadn't thought of that" scenarios.
Core Training 3
ATTRACTING NEW PLAYERS
Starting with no audience? Not to worry! This module is all about lead magnets and list growth!
The two lead magnets we focus on will be building a quiz and/or a free video series pipeline. coupled with a focus on your SEO.
Core Training 4
Creating a course in Kajabi is more than just modules and lesson posts. In this module I'll be showing you how to create jaw-dropping courses and memberships for your clients with built-in assessments, automations and course completion certificates. We'll also focus on onboarding and upselling.
Core Training 5
In this module you will learn everything there is to know about creating and structuring the perfect Offer. This includes maximizing your average order value with Order Bumps and Upsells and promoting your clients programs with flash sales & coupons. We have optional extended training on checkout coding that we highly recommend.
Core Training 6
SALES PAGES THAT CONVERT!
Once your client's product structure is built (not necessarily the content, just the structure) they're ready for pre-sale #LetsMakeSomeMoney! In this training we show you how to prepare waitlist pages, early birds, beautifully designed sales pages (templates provided) and knuckle down on compelling copy.
Core Training 7
Webinar launches can be powerful profit generators, whether they be live or on-demand, and creating webinar funnels for clients could easily be a full time revenue stream. I'll show you step-by-step how to build a webinar funnel, structure webinar presentations and run your client's post-webinar numbers.
Core Training 8
Challenge Launching is my absolute favourite type of strategy. Real relationship building with participants and no icky salesy feeling at the end. Come and learn this high-converting strategy and all my best kept secrets.
Core Training 9
SHOUT IT FROM THE ROOFTOPS
You've built your client's new (& stunning) website, but now comes that critical piece - traffic! Sadly it's never a case of build it and they will come so let's get a handle on organic traffic strategies (blogging, vlogging & podcasting), affiliate partners and setting up their first Facebook Ads.
Core Training 10
NEXT LEVEL PROGRAM DESIGN
It's one thing to get students enrolled, but then the REAL work begins! Let's look at increasing completion and overall student satisfaction with incentives and gamification.
What's that? You're looking for crazy program bonuses?
Get ready for the BEST BONUSES You've Ever Seen!
When You Enroll You’ll Get
7 ADDITIONAL GIFTS
(Valued at $5,084)
To arm you with all the things we use in our own businesses that will
shortcut your path to success
Your 1:1 Success Sessions
Your Complete Website Shortcut
Take it from us, when you're in the service industry and care about your clients' success, their stuff ALWAYS comes before your stuff and that means your own website and branding can really take a backseat.
Even if you're a graphic designer that could build your own jaw-dropping website, you might find it useful to start with one of our complete end-to-end template designs and you can always create your own down the track when you find a spare minute. We have 8 designs to choose from and...
All our template packs include:
- 10 Main Website Pages
- 7 Bonus Secondary Pipeline Pages
- Matching Website Theme for your Blog, Student Library & Login Areas
And as an added bonus, we'll allow you to use whichever pack you choose on client sites as a starting point to save yourself HOURS of work starting from scratch! Challenge pipelines, webinars, sales pages, bonus pages, website themes, it's all in there!
“My website matches me and my brand, and I couldn't be happier with the result!"
"The Softly Does It homepage template made designing my website not only easier, but fun!
The template provides a clean, elegant, and beautiful design that I just love. I've received so many compliments on it as well.
It's a breeze to plug in your own photos, change the colors, and customize it for your needs.
Kajabi Fast-Start & Second Training Log-In
You might be a one-woman operator right now, but it won't be long before you embrace the role of your inner Digital CEO and look to expand your impact. For some, this could mean taking on a business partner or assistant and when the time comes we're here to help. With your program enrolment comes a second login to the technical training we cover in CCI so you can divide and conquer, valid for 6 months so that they have sufficient time to learn everything we're teaching.
How about a good checklist? I hear you. It's something my students ask for ALL the time because let's face it, there are so many moving pieces when it comes to building anything in Kajabi.
So now you'll have my BRAND NEW step-by-step processes and checklists in both Trello & Google Sheets so that you never miss a puzzle piece again and can execute everything with ease!
Build your client's Kajabi website and launch pipeline right the first time and without the risk of forgetting a key component!
Designer Sales Page
Okay, these ones are not for client use but seriously, become an affiliate of Penny (immediately...like right now!) and share her templates with the world because this sales page template is going to make your own stuff look a million bucks!
Have you ever heard me say, "I want to be Penny when I grow up"? Penny is hands down the best Kajabi Designer I've ever seen and she's going to absolutely blow you away with her design class. Who knows, maybe one day you'll graduate from HCA into her Kajabi Design Academy.
Challenge Launch Toolkit
1 Year of Membership to The Template Tribe
If you don't consider yourself much of a designer, there are two things you need to have in your life: Canva & The Template Tribe.
Inside of The Template Tribe you will find stunning Canva templates for absolutely everything you need to help your clients - lead magnets, webinar slide decks, course banners, podcast art. If you can dream it, Sal has provided it to you.
We use these templates every day in our own businesses. Already a member? We'll extend your membership by 12 months!
The Spectacularly Simple Sales Page Bundle
Wee bit scared by the idea of conversion copy?
Or just don’t want to be a spammy, sleazy McSalesy pants?
The Crisp Copy Spectacularly Simple Sales Page Bundle is so sumptuously straightforward, you’ll be whipping up converting Sales pages faster than a salmon and strawberry jam sandwich! (those were Jay's words, not ours 😂)
OKAY, LET'S RECAP!
When you join The Heart-Centered Apprentice, you'll receive access to every single thing listed below....plus a few surprises we have up our sleeves 😉